In certain parts of the XBox 360 racing game Burnout Paradise, Obama billboards can be seen prominently displayed along the game’s highways. EA spokesperson Holly Rockwood confirmed that the Obama campaign paid for the ads in the game. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she said in a statement.
This says alot for the future of advertising and product placement in video games. But it says even more about the ridiculous level of marketing creativity we’ve seen from the Obama campaign. The guy is practically writing a new media marketing textbook on the fly!