To promote the release of The Simpsons Movie the folks at Fox and the 7-Eleven convenience store chain have teamed up to create what has to be the greatest promotional stunt ever!
A handful of 7-Eleven stores around the country are getting a facelift. The stores are changing logos and color schemes to resemble the Kwik-E-Mart stores from the show. But that’s not even the coolest part. The locations are also offering products found in the fictional convenience store’s shelves such as Krusty O’s, Squishees and Buzz Cola! (What, no Duff?)
This definitely has to be one of the most inventive (and expensive) publicity gimmicks I’ve ever heard of. I just wish one of the transformed locations were anywhere near Rochester so I could visit one. I’ve dreamed my whole life of hearing a pot-bellied Indian dude say, “Thank you, come again!”